Your leaders aren't underperforming because they don't care. They're underperforming because nobody equipped them.
LEAD LAB® is a 12-month practical leadership program that gives your leaders the skills, habits, and confidence to lead their teams well. Sustainably, at scale, without another one-off training course that gets forgotten within a month.
You can see exactly where it's breaking down.
You don't need to be convinced that leadership capability is the problem.
You see it every day.
The manager who avoids a difficult conversation for weeks, and by the time they act, a minor performance issue has become a formal complaint.
The team leader who sets unclear expectations and then wonders why the work comes back wrong.
The leader who was promoted because they were brilliant at the job, and is now struggling quietly with the people side, not because they don't care, but because nobody taught them how.
And behind each of those situations: you. Supporting the manager through the fallout. Guiding the conversation. Managing the grievance process. Trying to help both sides of something that didn't need to escalate if it had been handled earlier.
You're not there to be educated about the problem. You're there because you need something that will actually change it.
Senior Leaders & HR teams tell us
"We've done training before and nothing sticks."
"Our leaders know what they should be doing. The behaviour just doesn't change."
"By the time something reaches HR, it's already bigger than it needed to be."
"I'm expected to fix the problem, but the problem is happening in teams I don't run."
"Our engagement survey came back poorly, again, and leadership is clearly a factor. But getting buy-in for investment is still hard."
"We keep promoting our best performers into leadership, and then watching them struggle."
If any of those sound familiar, you're not alone, and the situation you're describing is not one that resolves itself.
Leadership capability doesn't improve through experience alone. It improves through deliberate development, consistent application, and support over time. Most organisations don't invest in providing that. And HR carries the cost of the gap, every day.
Why one-off training doesn't change behaviour, and what does.
If your organisation has run leadership training before and seen limited lasting change, it doesn't mean training doesn't work. It means the format didn't match how behaviour actually changes.
Here's what the evidence consistently shows.
A one-day workshop can build awareness. It can give people language, frameworks, and time to reflect. Done well, it's genuinely useful.
What it can't do is change the habit patterns that show up at 4pm on a Thursday, when a difficult conversation needs to happen and doing nothing still feels like the easier option.
Behaviour change requires three things: repetition, practice in real conditions, and feedback over time.
One-off events provide none of those. Leaders leave the workshop, return to full workloads, and within weeks revert to their defaults, because the defaults were never actually disrupted.
LEAD LAB® is structured specifically around how behaviour actually changes.
Twelve months.
Monthly sessions.
Real application between each one.
Progress review with a success coach.
Tools available when a live situation demands them.
The learning compounds.
Early months build the foundation. Later months build on what's already shifting in the team. By month six, the habits are forming. By month twelve, they're embedded.
A direct result of how the program is designed.
What poor leadership is actually costing your organisation
The cost of underdeveloped leadership is rarely measured directly, but it shows up everywhere.
Turnover.
Conservative estimates put the cost of replacing an employee at between 50 and 150 percent of their annual salary, once recruitment, onboarding, and lost productivity are accounted for. In most organisations, exit interviews tell a consistent story: people don't leave the organisation, they leave the manager. When leaders aren't equipped to set clear expectations, give useful feedback, and support people through challenges, turnover rises — and HR absorbs both the process cost and the cultural damage.
Grievances and investigations.
A grievance investigation costs time, money, and leadership attention - and often reflects an issue that existed much earlier and wasn't addressed. Most grievances have a leadership failure somewhere upstream. An unclear expectation. A conversation avoided. A pattern of behaviour that was noticed but not acted on until it became a complaint.
Engagement.
When engagement drops, productivity and quality drop with it. Leaders are the single strongest driver of engagement at the team level — more than salary, more than benefits, more than organisational purpose. When leaders don't connect with their people, don't develop them, and don't address issues early, engagement erodes quietly. The survey results follow.
HR's own capacity.
Every hour your team spends managing the fallout from a leadership gap is an hour not spent on strategic people work. The cost isn't only direct; it's the opportunity cost of what HR could be doing if it weren't perpetually catching what the leaders miss.
Investing in leadership capability is one of the highest-return decisions an organisation can make in its people budget. LEAD LAB® is designed to make that investment practical, sustainable, and measurable.
Introducing
LEAD LAB®
A 12-month practical leadership program that builds the habits and skills your leaders need to perform. Applied to their real teams, in real time, over a full year.
LEAD LAB® is built for the leaders who most directly shape how your organisation performs: team leaders, supervisors, managers, and emerging leaders who are responsible for other people's performance and development.
It's not a course about leadership theory. It's a practical system for the situations that actually matter - setting clear expectations, giving timely feedback, having the conversations that need to happen, developing people consistently, and building the accountability structures that reduce how much falls through the gaps.
It works for one leader in a team that needs focused support. It also works across an entire leadership cohort, building a consistent standard and a shared language for how leadership is practised in your organisation.
The Momentum Framework
LEAD LAB® is built around the Momentum Framework - a practical roadmap developed by Natalie Lincolne that covers the three core areas where leadership most often makes or breaks team performance.
DELIVER
Setting clear direction, priorities, and performance expectations. When this is weak, teams are unclear, work comes back wrong, and leaders spend their time repeating instructions and correcting output rather than leading.
GROW
Developing the people in the team. Onboarding well, giving feedback that actually changes behaviour, supporting development, and addressing performance early, before small issues become large ones.
OPTIMISE
Building the systems, rhythms, and shared accountability that allow teams to operate consistently, and reduce how much depends on the leader being present, available, and solving problems for everyone else.
Across 12 months, participants build practical capability in all three areas, woven together and applied to the real team situations they're navigating as they go.
What your Leaders get
Inside LEAD LAB®
LEAD LAB® ESSENTIALS
Monthly live training sessions with Natalie
Each month, a live 90-minute online session focused on one practical area of team leadership. Practical, structured, with time for questions and application. Recorded so participants can revisit or catch up.The Leadership Resource Vault
A library of practical templates, checklists, and guides covering the everyday situations that shape team performance: setting expectations, structuring feedback conversations, onboarding a new team member, approaching a difficult performance discussion, building accountability into team rhythms, and more. Tools leaders can pick up and use immediately — not models to read and forget.
Monthly check-in with a success coach
Each month, participants complete a brief self-review and their progress is reviewed by a success coach. A regular checkpoint on what's shifting, where traction is building, and where support is needed. Development is more effective when someone is paying attention alongside the participant.
Email support between sessions
Real team situations don't wait for the next scheduled session. Email support gives participants a place to seek guidance when something comes up in real time.
Private peer community
A group of leaders from across sectors, working through the program in their own organisations. Cross-sector perspective is one of the most consistently valued parts of the program — leaders find it useful to hear from others dealing with similar challenges in different contexts.
1–2 expert guest sessions per year
Additional perspectives from guest experts on topics relevant to what the group is working through.
Progress tracking
Pre- and post-program assessments that give you and the participant clear evidence of how their approach has shifted across 12 months. Useful for your own reporting, and for making the case for ongoing investment.
INVESTMENT
$1800
LEAD LABTM ESSENTIALS INVESTMENT DETAILS
Get 12 full months of LEAD LABTM ESSENTIALS for a one-time payment of $1,800, or take advantage of our flexible payment option with three instalments of $700 spread across 90 days.
LEAD LAB® PLUS
For those who need more personalised support
Everything in LEAD LAB® ESSENTIALS
PLUS6 x 60-minute one-on-one coaching sessions with Natalie
Tailored to the leader's specific role, team, and challenges. Particularly valuable for leaders in high-stakes situations, navigating significant change, managing complex team dynamics, or where faster development is a priority.High Performing Teams audio training
A 20-minute deep-dive on the conditions that drive team performance.
Quarterly Planning masterclass and workbook
A structured approach to planning leadership priorities each quarter.
Team Wellbeing Program in a Box
Practical resources for supporting team wellbeing in a genuine, non-performative way.
INVESTMENT
$3950
LEAD LAB® PLUS INVESTMENT DETAILS
Get 12 full months of LEAD LAB® PLUS for a one-time payment of $3,950, or take advantage of our flexible payment option with three instalments of $1,400 spread across 90 days.
For three or more leaders from the same organisation
Group pricing is available for organisations enrolling three or more leaders. The right structure depends on your cohort, your goals, and what you're trying to achieve, so the best next step is a conversation with Natalie.
In that call, you can discuss:
- Which leaders would benefit most right now and why
- How to structure participation across a team or cohort
- Volume pricing options
- How to report on outcomes and track progress across the group
- Whether a phased approach makes sense for your organisation
Plus, you’re covered by our 100% Money-Back Guarantee.
If you don’t see the results, we’ll refund your investment in full.
Who gets the most from LEAD LAB®
LEAD LAB® works best for leaders who are in the role actively managing a team, dealing with real situations, and able to apply what they're learning in real time. It's not designed for pre-promotion preparation alone; it's designed for leaders who have a team they're leading right now and want to lead that team better.
It works across sectors; business, local and state government, not-for-profit, community services, health, and education. The challenges of leading people are broadly consistent regardless of sector.
Brought to you by renowned Leadership Coach, Founder and CEO of Incredible People
Natalie Lincolne
Natalie Lincolne is the Founder and CEO of Incredible People, a leadership development consultancy based in Western Australia.
She has more than 25 years of experience working with leaders and organisations across private enterprise, local and state government, and the not-for-profit sector. She has coached more than 1,000 leaders, designed and delivered programs for organisations across all sectors, and holds qualifications in psychology, education, management, and coaching.
Natalie's work sits at the intersection of HR strategy, leadership development, and practical organisational improvement. She understands the position HR and OD professionals occupy, the pressure to fix what leaders create, the difficulty of getting investment approved, and the frustration of watching one-off programs fail to deliver lasting change.
She built LEAD LAB® specifically because she kept seeing the gap between what organisations knew they needed and what the market was offering, events, workshops, and online courses, rather than sustained, practical programs that actually change how leaders lead.
Incredible People was founded in 2008. Clients include organisations across WA local government, state government agencies, private enterprise, and not-for-profit organisations.
"In my experience, HR and OD professionals are often the most frustrated people in the room, because they can see exactly what needs to change and they spend most of their time managing the fallout rather than fixing the cause.
LEAD LAB® is designed to give you something you can point to and say: this is practical, this is sustained, and this is what actually changes behaviour. Because you deserve something that works as hard as you do."
I would recommend LEAD LAB to anyone who is passionate about learning, growing, adapting and being the best leader they can be. There are practical lessons to be learnt, and even more lessons when we unlock the diverse resource that is other people!
The training and information in LEAD LAB is easily applied in my own work/to my workplace. I find the templates and documents in The Vault give me suggested structures to use for planning and idea development.
Feeling so pumped to move on this.
Look out world. I'm ready!!
I feel so much clearer about where I'm going as a leader - AND how to get my team there with me.
Thank you so much!
Some of the organisations we've worked with:
Ready to Lead with Confidence?
Join LEAD LAB® now.
Choose your level of support
LEAD LAB® ESSENTIALS
For leaders who need the full structure, practical tools, and ongoing support to build stronger leadership habits over 12 months.
✓ 12 monthly live online training sessions with Natalie (90 minutes each, recorded)
✓ Access to the Leadership Resource Vault
✓ Monthly progress review with a success coach
✓ Ongoing email support
✓ Private peer community
✓ 1–2 expert guest sessions per year
✓ Pre- and post-program assessments
✓ 2 x 30-minute one-on-one coaching calls
INVESTMENT
$1800
LEAD LAB® PLUS
For leaders who need more personalised support with specific team situations, difficult conversations, faster implementation, or higher-stakes challenges.
Everything in Essentials, plus:
✓ 6 x 60-minute one-on-one coaching sessions with Natalie, tailored to your goals
✓ High Performing Teams 20-minute audio training
✓ Quarterly Planning on-demand masterclass and workbook
✓ Team Wellbeing Program in a Box
INVESTMENT
$3950
Our 100% Money-Back Guarantee
If you don't see a genuine improvement in how your team performs, we will refund your investment in full.
FAQ
We've done leadership training before and it hasn't stuck. Why would this be different?
This is the most common question we hear, and it's the right one to ask.
The difference is format and duration. One-off training builds awareness. LEAD LAB® builds behaviour. The program runs for 12 months specifically because that's how long sustainable change takes. Leaders apply what they learn to their real teams each month, receive feedback, and build habits over time. The content is practical, not theoretical, and connected to the situations happening in their team right now. That's what makes it stick.
How much time does it take for participants?
Approximately three hours per month, primarily the live monthly session. Participants can access tools and resources in five minutes when a specific situation requires it. The program is designed for leaders with full workloads. It doesn't require pulling people out of the business for days at a time.
Can we enrol a whole leadership team or cohort?
Yes. LEAD LAB® works particularly well across a cohort because participants build a shared language and a consistent approach to leadership across the organisation. Group pricing is available for three or more enrolments from the same organisation. Book a call to discuss the right structure.
Can we track participants' progress?
Yes. LEAD LAB® includes pre- and post-program assessments, and participants complete monthly self-reviews that are also reviewed by a success coach. This gives you visibility of development across the year — useful for your own reporting and for the ongoing investment conversation with your leadership team.
What if a participant misses a session?
Every session is recorded and available through the LEAD LAB® portal. Participants can catch up or revisit content whenever they need to.
How do we get executive or budget approval?
There's a downloadable guide to the program on this page. It covers the program overview, the investment, and the expected outcomes / return. You can also book a call with Natalie to discuss in more detail.
Is this relevant across different sectors?
Yes. LEAD LAB® includes participants from business, local and state government, not-for-profit, and community services. The challenges of people leadership are broadly consistent regardless of sector, and the cross-sector peer community is one of the program's most valued features.
What if a participant needs more support than the program includes?
LEAD LAB® Plus includes six additional one-on-one coaching sessions with Natalie. Additional sessions are also available for purchase at a discounted rate for any participant at any point during the program. It's useful for specific team challenges, difficult situations, or performance conversations that need more direct guidance.
LEAD LAB® At A Glance
Modules and Learning Outcomes
FOUNDATIONS MODULE
This module sets the stage for your leadership journey by introducing the Momentum Framework (details on the next page) and defining what a truly high-performing team looks like.
These foundational concepts “wrap around” everything in the Momentum Framework, and by understanding them you’ll be better equipped to align your leadership approach with the behaviours, mindsets, and systems that enable sustained team excellence.
SELF LEADERSHIP MODULE
This module builds your ability to lead yourself before leading others, focusing on mindset, self-awareness, self-management, and emotional intelligence as cornerstones of effective leadership.
MOMENTUM FRAMEWORK MODULES
DELIVER
To establish a clear direction and align teams towards shared goals, avoiding confusion, duplication and performance gaps.
Purpose
Purpose and vision serve as the foundation for team success, providing clarity, motivation, and direction. This module explores how leaders can craft and communicate a meaningful purpose and vision that inspires commitment and aligns team efforts.
Plan
A clear purpose and vision must be translated into actionable plans. This module focuses on creating annual goals and quarterly plans to ensure consistent progress and adaptability to changing circumstances.
Perform
Monitoring progress is an essential operating rhythm of a high performing team to maintain momentum and identify areas for focus improvement. This is also
fundamental to building an adaptive team – a key superpower. This module introduces tools and strategies for tracking team performance, celebrating achievements, and addressing challenges proactively.
GROW
Focuses on hiring, onboarding, and developing talent to enhance engagement and productivity.
Hire
Building a strong team starts with hiring the right people. This module explores the importance of hiring for cultural fit, shared values and potential, alongside technical expertise.
Onboard
Effective onboarding accelerates a new team member's integration and productivity.
This module provides a roadmap for creating a structured onboarding experience that sets clear expectations and builds early confidence.
Develop
Feedback is a powerful tool for growth, trust, and performance. This module teaches leaders how to provide timely, specific, and actionable feedback that underpins continuous improvement and accountability so they can be high-performing team members in their current roles.
OPTIMISE
Emphasises regular development discussions, coaching, succession planning, and systemised processes, minimising disruptions and avoiding constant fire-fighting.
Support
Ongoing investment in team development creates stronger engagement, capability, and retention. This module explores how to approach career development discussions and translate them into action.
Scaffold
Strong teams and resilient organisations plan for both leadership transitions and the continuity of critical operations. This module combines succession planning for key roles with business continuity planning for essential processes and services. Leaders will learn how to identify critical positions and functions, develop potential successors, and create contingency plans to minimise disruption during periods of change or uncertainty.
Systemise
Clear systems and processes create efficiency, reduce errors, and free up time for strategic leadership and creativity. This module focuses on developing repeatable systems that empower team members and ensure consistency.